Sport Management

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Program Code: 14181 Credential: Advanced Diploma Program 6 semesters

Program Overview

Humber’s Sport Management advanced diploma program prepares you to manage the business of sport.

You will develop a thorough knowledge of the structure and functionality of the Canadian sport industry including specific responsibilities and governance structure of organizations, rules and regulations governing sport, coaching standards, tournament hosting and scheduling, and sport sponsorship development. You will also learn the practical, organizational, business, human resources and administrative skills needed to pursue a career in the industry.

Courses are designed with industry collaboration, ensuring the program is current and relevant. You will learn from full-time professors, managers and directors of sport organizations. Classes are diverse and include guest speakers from organizations such as Maple Leafs Sports & Entertainment, Tennis Canada, Ontario Basketball and various games organizing committees. The program also includes field trips and practical training.

Courses Learning Outcomes

Upon successful completion of the program, a graduate will:

  1. Assess the socio-cultural parameters that influence sport.

  2. Identify and work within legal, ethical and moral issues related to sport.

  3. Complete all work within the governance of agencies, authorities, organizational structure, and functions of governing bodies.

  4. Provide leadership in a variety of settings.

  5. Apply, analyze and communicate concepts of sport management.

  6. Articulate and track changes in marketing concepts, the uniqueness of sport marketing, and sport consumerism.

  7. Use appropriate information technology including a variety of software programs relevant to the business world.

  8. Apply, analyze and communicate accounting, economics and finance concepts pertinent to the operation of any organization.

  9. Apply knowledge of the HR function to the operation of a sport organization.
  10. Develop customer service strategies to meet the needs of internal and external customers.
  11. Plan, design and deliver sport and recreation programs.


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Work Placement

Our program includes two work placements in Semesters 5 and 6. Placements occur across industry sectors including professional sport associations, community and amateur sport governing bodies, and private sector sport organizations. These placements provide valuable experience and industry contacts.

Your Career

Our graduates can gain positions with a variety of sport institutions such as amateur or professional sports teams and organizations, community sport and recreation agencies, sport governing bodies, sport event management organizations, intercollegiate athletics, private facilities, and within the sporting goods industry.

Potential jobs include:

  • account executive
  • coaching development co-ordinator
  • facility, campus recreation or varsity manager
  • fan experience co-ordinator
  • program manager/co-ordinator
  • sport event and marketing co-ordinator
  • sponsorship co-ordinator
  • ticket sales supervisor

Professional Accreditations & Recognition

Certification Opportunities

Qualified students have the opportunity to earn the following certifications as part of the program:

  • Respect in Sport Certification
  • National Coaching Certification Program (NCCP)
  • Multi-sport Competition Introduction module(s)
  • Automated External Defibrillator (AED) / CPR

Additional requirements may apply.

Note: The requirements for the additional credential(s) are determined by the granting body, which is independent from the College. Students are encouraged to obtain the specific requirements directly from the granting body before enrolling.

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    University

    Humber College

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    Country

    Canada

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    Program Discipline

    Business, Management and Economics

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    Duration

    6 semesters

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    Tuition fee

    CAD 16394.00 / Per Year

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    Cost of Living

    CAD 10000

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    Average processing time

    1 month

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    Program Category

    PhD/Doctorate

IELTs Requirements:
  • Total score

    6.5

  • Writing band score

    6.5 (min)

  • Listening band score

    6.0 (min)

  • Reading band score

    6.0 (min)

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